Event engagement that lands as campaign data, not CSV exports
Onomi has been a Salesforce ISV partner since 2023, with the Sync App listed on AppExchange. Events surface as Salesforce campaigns automatically, and attendance, polls, questions, and consent flow back within minutes — ready for next-best actions and marketing automation journeys.
What Salesforce can't see about events
Event engagement never reaches Salesforce
Most of what happens at an event stays locked in the event tool. What does arrive is surface-level — a registration list, missing the session scans, poll responses, questions asked, and content downloaded.
Campaigns go stale the moment the event starts
The campaign gets created for the invitation and never updated with what actually happened. Campaign members show 'sent', not 'engaged' — so journeys and reports run on the least interesting data point.
The strongest signals go missing
A physician asking a question or answering a poll is the most valuable output the channel produces. Without structured capture, it never becomes an activity anyone can act on.
Every event needs IT to wire it up
Third-party connectors, per-event exports, and one-off field mappings turn each event into a small integration project — and the backlog decides which events get data at all.
What lands in Salesforce with Onomi
A native Salesforce app
The Sync App is fully embedded in Salesforce and listed on AppExchange — install, manage, and customize without third-party connectors or a standing IT request.
Events become campaigns automatically
Salesforce campaigns are auto-created from Onomi events using set-and-forget, org-level filters. No manual campaign hygiene per event.
Flexible object mapping
Map unlimited Onomi data points to standard or custom Salesforce objects, self-service. Your admin decides where engagement lands.
Real-time synchronization
Engagement data reaches Salesforce within minutes of the interaction — in time for follow-up tasks and next-best actions, not the Monday after.
Advanced reconciliation
Attendees match across contacts, accounts, leads, or custom objects with chained multi-field logic, so walk-ins and open registrations still resolve to the right record.
Campaign and marketing automation integration
Linked campaigns coordinate invitations and track performance, and engagement feeds marketing automation journeys downstream — including Salesforce Marketing Cloud.
Why teams choose Onomi
Engagement lands where journeys can use it
The Salesforce integration is campaign-based: events surface as campaigns, and engagement lands as campaign member and activity data. That means reporting, next-best actions, and Marketing Cloud journeys consume event signals with no custom plumbing.
The loop closes in minutes, not Mondays
Invitations go out from Salesforce; attendance, engagement, and net-new registrants come back within minutes of the interaction. Field teams see who engaged — and with what — while the event is still running.
One identity across contacts, leads, and accounts
Chained multi-field reconciliation resolves attendees against contacts, accounts, leads, or custom objects, and granular capture goes beyond registration: polls, Q&A, downloads, and sentiment all become structured engagement on the record.
The execution layer beside Life Sciences Cloud Events Management
Event management — budgeting, approvals, compliance, speakers, attendees — stays in your CRM. An approved event auto-creates the linked Onomi event, attendees flow across, and execution data comes back for reconciliation. Onomi is the last-mile orchestration and execution layer, not a second system of record.
Frequently asked questions
Is the Onomi Sync App on AppExchange?
Yes. Onomi has been a Salesforce ISV partner since 2023 and the Sync App is listed on AppExchange. It installs as a native app that admins manage and customize without third-party connectors.
How do Onomi events map to Salesforce?
Through campaigns. Salesforce campaigns are auto-created from Onomi events with org-level filters, attendees become campaign members, and engagement lands as activity data — with unlimited mapping to standard or custom objects.
Does Onomi work with Life Sciences Cloud Events Management?
Yes. An approved Events Management event auto-creates the linked Onomi event, attendees with defined statuses flow across, and attendance, engagement, and net-new open registrations return to Salesforce for reconciliation — management stays in the CRM, execution runs in Onomi.
What engagement is captured beyond registration?
Session attendance, poll responses, questions asked, content downloads, and sentiment — captured with consent and synced as structured engagement data within minutes.
Does it feed Marketing Cloud journeys?
Yes. Linked campaigns coordinate invitations and track performance, and engagement data feeds marketing automation journeys downstream, including Salesforce Marketing Cloud.
See the Sync App in a Salesforce org
Walk through campaign auto-creation, object mapping, and what a campaign looks like after one webinar.
Book a demo