Your biggest channel is the one your dashboards can't see
Congresses, webinars, and field events reach more target HCPs than any digital channel — and report the least. Onomi turns live engagement into identity-resolved, consented data in Veeva and Salesforce, so events perform in your channel mix the way email and web do.
Your world
You own reach, and you're measured on it: target-HCP coverage, consent rates, channel performance, message pull-through, and ultimately prescriptions. Your marketing plan runs on segmentation and orchestrated journeys — and it works, right up to the point where the engagement goes live. Congresses and events carry the biggest line in the budget, and they're the one channel that reports scan counts instead of performance.
What's in your way
Events are a black box in the channel mix
Email reports opens and clicks the same day. Your flagship congress reports a scan list, weeks later. You can't compare the channels you're asked to arbitrate between.
Segmentation stops at the venue door
You've invested in segments and modular content for digital — then the booth treats every visitor the same, and nothing about the conversation is recorded against the segment.
Journeys break at the event
Face-to-face and digital are planned by different teams on different stacks. The journey you designed pauses when the HCP walks into the booth and never resumes.
Consent is a KPI you can't collect live
Consent percentage is on your scorecard, and live events — where the HCP is standing in front of you — collect none of it.
Leadership asks what events returned
The budget review comes and the honest answer is attendance and anecdotes. The channel that costs the most has the least evidence behind it.
How Onomi helps
The black box opens
Every booth conversation, symposium question, and webinar interaction is captured with consent, resolved to the right HCP, and lands on the Veeva or Salesforce timeline in minutes — so events report reach, engagement quality, and follow-up completion like any digital channel.
Learn more →Segments activate live
Target-list reach is measured during the congress, not after it. Interactions are captured against the HCP's record, so the segmentation and next-best-action you built for digital finally applies to live engagement too.
Learn more →Journeys survive the event
Follow-up triggers inside the attention window, sent from your own domain, then hands off cleanly into your marketing stack — the event becomes a step in the journey instead of a gap in it.
Learn more →Consent gets collected where the HCPs are
Consent is captured at every interaction — booth, webinar console, sign-in — timestamped and reconciled against the CRM record, so your consented reach grows with every event you already run.
The budget conversation changes
Cross-event, normalized dashboards compare congresses and webinars against your own baseline — target-list reach, meaningful interactions, follow-up completion — so the events line defends itself with numbers.
Make events perform like a channel
Bring your channel dashboard and your congress calendar. We'll show what the events column looks like when it reports like email does.
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