From Targeting to Follow-Up: The Complete Congress HCP Journey
About the webinar
Most congress strategies have a gap nobody talks about. You plan the booth. You prepare the reps. You design the invite list from the same segmentation exercise you did 18 months ago.
And then you wonder why the follow-up doesn’t land.
The problem isn’t the strategy. It’s that each step runs in isolation . The targeting list feeds the invitation list, which should feed the follow-up, which should feed the CRM. In practice, every handoff leaks intelligence.
On August 13th, Pierre Metrailler and Nicholas Rosen will walk through the full congress HCP journey, start to finish, using real data and a live example.
Before the congress: Nicholas will show how public signals, publications, LinkedIn activity, podcasts, clinical content, paint a picture of which HCPs are already engaging with your indication right now. And how that changes who you should be inviting to your booth in the first place.
At the congress: What it looks like when your invitation is built on that signal layer. “I saw you published on NSCLC last month, let’s talk” lands very differently than “We’re at booth 12.8.”
After the congress: Pierre will show how those same signals feed directly into CRM-ready next best actions, and why the follow-up window is shorter than most teams think.
One real HCP. Seven public sources. A before-and-after picture of what changes around a congress.
What you will learn
- What signal-driven targeting actually looks like in practice, and how to build a congress audience that reflects your market today.
- Surfacing rising opinion leaders, spotting targets whose focus has quietly shifted, and making the case internally before the deadline.
- What the gap between booth engagement and next best action actually costs, in real commercial terms.
- How faster sync transforms both the quality and relevance of post-congress outreach.
Speakers
- Nicholas Rosen — Founder & CEO, Exaris Solutions
- Pierre Metrailler — CEO, Onomi