Own the HCP Journey

About the event

So you want your customers to get from A to B.

But are HCP journeys ever truly linear like this?

In reality, they’re a complex web of interactions, each one a crucial piece of the puzzle. But many pharma marketers focus only on isolated events, missing out on the bigger picture and the chance to tell a story.

This webinar explores how to manage the digital data layer surrounding HCP journeys before, during, and after medical congresses and other key experiences. We’ll show you how to collect and analyse the digital breadcrumbs left by HCPs, transforming them into a clear and actionable roadmap.

Imagine each interaction – from pre-congress webinars to post-congress feedback – as vital pieces of this puzzle. When connected, these nodes reveal a bigger picture of HCP engagement. We’ll discuss how to gather these essential pieces through various activities: booth interactions, pre-booked meetings, satellite symposia, and more.

We’ll challenge the conventional engagement strategies that only skim the surface, exposing the missed opportunities in current approaches. Join this webinar to see how digital breadcrumbs can become a cohesive strategy, driving meaningful connections and long-term success. Join us to rethink the HCP journey!

About Onomi

Onomi is the event solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, SpotMe Life Sciences covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.

With 22+ years of unrivaled experience in the event technology industry, Onomi is the first choice for HCP engagement. Onomi technology is trusted by 15 of the top 20 life science companies.

For more information about how Onomi can help you increase HCP engagement and gather valuable data to drive effective follow-up, reach out today.

Speakers

• Pierre Metrailler — CEO, Onomi
• Lin Lei — Senior Director, Head of HCP Multichannel Engagement, Danone
• Graham Addison — Senior Director, Global Marketing & Digital Excellence, AstraZeneca
• Andreas Gerloff — Vice President, Global Head of Medical Customer Excellence, Bayer
• Paul Simms — Chief Executive, Impatient Health