Global Webinar Platform Rollout: Building a Go-to-Market Model That Drives Measurable Results

About the webinar

In life sciences, webinars have become one of the most frequently used yet least optimized engagement channels. Too often, they operate in silos, outsourced, inconsistent, and disconnected from the broader omnichannel strategy. The result? Limited data, fragmented execution, and little proof of impact.

In this webinar, Henrik Larssen brings a fresh perspective, drawing on his professional experience leading global omnichannel and engagement strategy in a major rare disease organization. Henrik will share how his team transformed webinars from one-off activities into a structured, scalable go-to-market model that delivers measurable results.

By partnering with Onomi , his team has built a unified internal service that allows affiliates across multiple regions to easily access best-in-class webinar capabilities, supported by standardized templates, shared resources, and built-in compliance. This approach not only accelerated execution but also reduced cost per event, improved HCP engagement, and created a foundation for continuous learning and improvement.

Alongside Henrik, Pierre Metrailler , CEO of Onomi, will share the strategic and operational lessons learned from this transformation. From aligning cross-functional teams to integrating webinar data directly into CRM systems for real-time visibility and impact measurement.

You will learn to:

• Turn webinar execution into a repeatable, data-driven process that delivers measurable outcomes across markets and functions.
• Capture and activate behavioral engagement data to quantify HCP learning, confidence, and intent.
• Integrate webinar insights into the CRM to fuel compliant, timely next-best actions for field teams.
• Design an internal go-to-market model that balances scalability, quality, and speed, empowering global and local teams to collaborate efficiently.

This session is a must-attend for medical, marketing, and commercial excellence leaders seeking to move beyond webinar logistics and build a long-term, data-powered engagement model that proves real impact.

Speakers

• Henrik Larssen — Former Director Omnichannel Strategy Lead – International, Alexion
• Pierre Metrailler — CEO, Onomi