From Static to Strategic: How Medical Teams Can Start Doing Omnichannel

About the webinar

Omnichannel is no longer just a marketing ambition. Medical teams are now expected to engage HCPs in more scalable, structured ways, but most are still stuck in one-off tactics, scattered tools, and unclear expectations.

In this session, Frank Fisher , omnichannel strategy lead at AMICULUM, joins Onomi CEO Pierre Metrailler to unpack the real blockers holding medical teams back, from fear and tech confusion to the belief that omnichannel is “not for us.” You will hear stories from rare disease and mid-tier markets that show how even small teams can build effective omnichannel journeys using what they already have.

You will learn:

• Why medical teams are under growing pressure to “do omnichannel”,and why some are just copying marketing.
• The risk of invisibility, missed follow-up, and overreliance on individual MSLs.
• What it means to start with “minimum viable omnichannel” using existing engagements like congress booths or webinars.
• How high-performing markets built working omnichannel strategies by starting small and building cross-functional trust.

Speakers

• Frank Fisher — Digital Strategist, AMICULUM
• Pierre Metrailler — CEO, Onomi