From Disconnected Events to Measurable Engagement: Delivering Congress Results
About the webinar
Most life sciences companies still treat events as isolated tactics, disconnected from omnichannel journeys, siloed from CRM insights, and unable to drive sustained HCP engagement. But it doesn’t have to be this way.
In this exclusive session, Shaima Abid (Director, Omnichannel Delivery at AstraZeneca) will share real-world insights from her pharma experience on how events and congresses can be integrated into a seamless omnichannel strategy to drive HCP behavior change through better pre-event engagement, in-event participation, and post-event follow-ups.
Shaima will share her successes and challenges going through this transformation and actionable insights for making events a core part of your omnichannel engagement.
What you’ll learn:
- From tactics to strategy: How to make events a driving force in your omnichannel strategy and boost HCP engagement.
- Metrics that matter: How to measure omnichannel success and make smarter event decisions based on data.
- Owning the data: How to break down silos and ensure event insights contribute to long-term HCP engagement.
- Bringing events in-house: Lessons learned from moving event execution in-house and reducing reliance on agencies.
If you’re looking to level-up your event strategy, connect events to omnichannel journeys, and maximize data-driven HCP engagement, this session is a must-attend.
Speakers
- Shaima Abid — Director, Omnichannel Delivery, AstraZeneca
- Pierre Metrailler — CEO, Onomi