Beyond the Platform: Driving Internal Adoption to Unlock Omnichannel Impact

About the webinar

Pharma has no shortage of platforms. What it lacks is adoption. Too often, omnichannel rollouts fail not because of the technology, but because internal teams resist change. Without alignment, training, and accountability, even the best tools get ignored, and HCP engagement falls short.

On September 11, join Susana Bento , pharma marketing excellence leader with nearly 30 years of experience, in conversation with Pierre Metrailler , CEO at Onomi. Together they will explore why change management is the missing layer that turns events into connected, high-impact experiences.

You will learn:

• Why adoption, not technology, decides if omnichannel works
• How regional leads can drive alignment, training, and accountability.
• Practical steps to turn webinars and congresses into connected channels
• Real-world lessons from Susana’s own rollout experience If you are hearing excuses like “it does not work,” “it is global,” or “it is not relevant,” this session will help you address resistance and turn platforms into measurable impact.

Speakers

• Susana Bento — Global Director Marketing and Launch Excellence, Nordic Pharma
• Pierre Metrailler — CEO, Onomi