Beyond Reach: How to Use Omnichannel to Drive More Influence with HCPs

About the webinar

In this session, David Douek (Founder & Chief Digital Officer at phamax Digital) challenges the idea that more channels = better engagement. Instead, he introduces a more strategic approach, one where every channel plays a defined role within a connected ecosystem: some touchpoints attract, some engage, and others convert.

What you’ll learn:

• Why omnichannel success depends on building an ecosystem that nurtures HCPs from awareness to action
• How to match content formats and platforms to specific HCP behaviors & outcomes
• Where most pharma teams misallocate omnichannel budget
• How to design omnichannel journeys that deliver HCPs value at every step in the journey

Who should watch:

• Heads of Omnichannel Platforms/Engagement
• Digital Leads, Digital Marketing Managers
• Congress & Event Enablement Directors/Managers
• Heads of Commercial Excellence; Customer Engagement Excellence Managers

Speakers

• David Douek — Founder & Chief Digital Officer, phamax Digital
• Pierre Metrailler — CEO, Onomi