Onomi by SpotMe
Case study

How an award-nominated life science hub transformed HCP engagement and generated an 82% surge in user activity

Medical Omnichannel
82%
active users
4,000+
interactions in participant matching
6,500+
registrations across 25 sessions
648
questions asked
Medication blister packs, pill organizer, and a stethoscope laid out on a table.

Format: standalone medical event · life sciences · virtual Customer: top 20 global pharma · 10,000+ employees

Challenge

Create a learning universe to share strategy updates and scientific news, with an opportunity for networking in a fully virtual setting:

  • A medical learning event with more than 1,000 participants
  • A three-week-long program
  • Objectives: bring scientific insights by showcasing the company’s work, and let participants network with each other

Solution

An extensive, customized learning hub. Three different hubs containing on-demand articles, videos, and podcasts to strengthen scientific knowledge and raise brand awareness.

Participant matching. An advanced module that helps users find like-minded colleagues through a questionnaire and start a dialogue.

Result

  • 82% active users
  • 4,000+ interactions in participant matching
  • 6,500+ registrations to sessions, across 25 sessions
  • 648 questions asked
  • Nominated for internal awards
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