Streamlining pharma engagement and coordination at ASCO 2024

Each number represents a specific company’s achievement with Onomi’s Field Force Hub App at ASCO 2024.

Situation

At ASCO 2024, some of the biggest names in pharma needed to connect with HCPs, manage their teams, and keep everything running smoothly. Eight of these companies chose Onomi to stay organized, communicate effectively, and keep everyone engaged throughout the event.

Challenge

• Keeping everyone on the same page — with so many people and sessions, making sure everyone knew where to be and when was a major task
• Handling the logistics — from booth schedules to shuttle services, everything had to be spot-on
• Increasing HCP engagement — keeping HCPs interested and involved throughout the congress

Solution

Onomi tackled these challenges by:

• Streamlining communication — notifications and emails delivered updates right when teams needed them
• Supporting logistics — the Field Force Hub app provided maps, floor plans, and everything attendees needed to find their way around
• Organizing content — reps accessed everything from pre-read materials to session schedules
• Boosting engagement — activity challenges and chats drove rep engagement and performance

“I am very satisfied with Onomi as it is a professional tool to offer our customers. I like all the features it has. The platform integrated smoothly with our systems, and the interactive maps and custom agendas were super helpful. Onomi really helped us stay organized and make a strong impact at ASCO 2024.”

— Customer Engagement Manager, top 20 pharma company

Onomi also managed the logistical complexity of ASCO with pre-event coordination (pre-reads and pre-ASCO meetings), logistics management (badge pickup, travel, lodging, booth setup and rotation), customized agendas covering the full ASCO schedule alongside company sessions, competitor sessions, and HCP meetings, side-event and satellite symposia coordination, scheduled notifications and messaging for internal alignment, interactive competitive-insight forms, KOL engagement facilitation, and interactive venue maps with booth and meeting-room locations.

Implementation

• Custom agendas — tailored per company, blending the overall event schedule with their specific activities
• Document access — pre-reads and logistical details uploaded to the app for quick access
• Interactive features — activity challenges, chat, and feedback forms to keep HCPs engaged
• Real-time updates — notifications and emails for last-minute changes
• Meeting scheduling and management — the appointment scheduler handled 1:1 and group meetings with invites, responses, and logistics in-app, including a calendar overview
• Universal lead scanning — QR-code scanning let reps capture and qualify leads in real time for faster HCP follow-up

Results

What the 8 top global pharma companies achieved with Onomi:

• Smooth coordination: on average, 267 reps per company had everything they needed at their fingertips
• Better engagement: from organizing booth schedules to running satellite events
• Efficient logistics: HCPs navigated the event without a hitch

Three standout uses of Onomi at ASCO 2024:

• Engagement through gamification — a top 10 global pharma company drove field-force engagement with leaderboards and awards; over 300 reps participated
• Coordinating all-hands meetings — a top 50 global pharma company ran all-hands team meetings targeting 750+ KOL engagements and gathered insights on their top 4 competitors through the Field Force Hub
• Streamlining HCP meetings — a top 30 pharma company coordinated over 300 HCP meetings with a 40% time saving versus their previous DIY approach, with meetings integrated into reps’ mobile agendas, automated reminders, and engagements recorded directly in their CRM

Conclusion

Onomi made a big difference for these 8 pharma companies at ASCO 2024. By helping them stay organized, communicate better, and keep their teams engaged, they could focus on making an impact at the event — with thousands of HCP engagements facilitated and new campaigns launched.

Deployment: Onomi Congress Excellence Suite — Field Force Congress Hub, HCP Congress Hub, Symposium Web App, pre- and post-congress webinars, Veeva integration, Salesforce integration. 8 top global pharma companies.