The congress scorecard you designed finally fills itself
Onomi captures every booth and symposium interaction with consent, matches it to the right HCP record while the person is still standing there, and lands it on your Veeva or Salesforce timeline in minutes — follow-up included.
What congress teams live with today
Lists arrive weeks late
Organizer badge-scan lists come back weeks after the congress, often with inaccuracies — long after the follow-up window has closed and the conversation has gone cold.
Booth conversations never reach the CRM
Reps can log a handful of interactions a day against booth reality. The rest lives in paper slips, spreadsheets, and memory — invisible to the brand team and the MSLs who follow up.
KPIs measure volume, not impact
Scan counts and booth traffic don't tell you target-list reach, engagement quality, or whether follow-up landed. The scorecard you designed stays empty where it matters.
Every congress is a different stack
Rented scanners here, an agency there, a different data format each time — and a debrief someone assembles by hand, five to six weeks after the congress ends.
What congress engagement returns with Onomi
Capture with consent at the point of interaction
Badge scan opens a rich interaction record — topics, objections, requested follow-up — with consent captured on-device, timestamped, and reconciled against what's already on the CRM record.
Identity resolved on the spot
Live best-match against your CRM, MDM, and NPI records, confirmed while the HCP is present. Mature deployments resolve 80–90% of interactions to the right record.
On the CRM timeline in minutes
Interactions, insights, and consent land on the Veeva or Salesforce account timeline in minutes — not in a spreadsheet weeks later.
Follow-up inside the attention window
Instant, personalized follow-up sent from your own domain, triggered by the scan — then a clean handoff into your marketing stack for the rest of the journey.
One app across every congress
Congress APIs where they exist, badge OCR where they don't. Tier 1 to tier 3, every venue, no rented scanners — the same app and the same data model everywhere.
A scorecard that fills itself
Cross-congress, normalized dashboards: target-list reach, match rate, meaningful-interaction ratio, and follow-up completion — compared against your own baseline.
Pharma teams design congress KPIs their tooling cannot fill. The frameworks exist — target-list reach, meaningful interactions, follow-up service levels — but the data pipeline underneath them is organizer scanners, agency reports, and spreadsheets that never reconcile. So the most expensive channel in the engagement mix reports scan counts while leadership asks what the spend returned.
Onomi replaces that patchwork at the point where it breaks: the interaction itself. Every booth conversation, symposium question, and med-info inquiry is captured with consent, resolved to the right HCP identity while the person is still there, and written to the CRM timeline in minutes. Follow-up goes out inside the attention window, from your own domain, and its completion is tracked as an outcome — not assumed.
What changes downstream is the part congress teams feel most: no more waiting weeks for lists, no more hand-assembled debriefs, and a scorecard that compares congresses against your own baseline instead of anecdotes.
Why teams choose Onomi
Capture everything — and know exactly who you met
Every booth conversation, symposium question, and med-info inquiry captured as a rich interaction record with consent, and resolved to the right HCP identity while the person is still standing there. The foundation the rest of the story depends on, and the piece no scanner, agency, or spreadsheet stack delivers.
80–90% identity resolution in mature deployments.
Steer to a congress north star — on your own scorecard
You already designed the KPIs: target-list reach, match rate, meaningful-interaction ratio. The tooling underneath has been starving them. With capture and identity in place, the scorecard fills itself — normalized across congresses, compared against your own baseline.
Close the loop after capture
Consented, personalized follow-up goes out from your own domain inside the attention window, journeys hand off to your marketing stack, and follow-up completion is tracked as an outcome — not assumed. Capture is becoming table stakes; the loop is where congresses start returning something.
Cut the manual work, stop the fragmentation
One app across brands, TAs, and congress tiers. Structured insight captured at the source instead of collated by hand — so the debrief exists at congress time, not five to six weeks later.
Frequently asked questions
How do booth conversations get into Veeva?
Onomi writes interactions, insights, and consent directly to the Veeva account timeline through a Vault-managed package (Salesforce is supported the same way). Write-back happens in minutes, so reps and MSLs see the interaction while the congress is still running.
How is HCP consent handled?
Consent is captured at the point of engagement, on-device and confirmed by the HCP, stored as a timestamped record tied to the exact consent text presented. It is reconciled against consent already on the CRM record, so HCPs are only asked when needed.
Which congresses does Onomi cover?
Onomi has API partnerships covering 300+ congresses, with badge OCR as a fallback for tier 2 and tier 3 events that have no delegate-data API. The result is one app and one data model across the whole congress calendar.
Does this work for medical affairs as well as commercial teams?
Yes. Onomi serves both buying centers — commercial (omnichannel, brand) and medical affairs — with the medical–commercial firewall respected in how data is captured, routed, and reported.
See what your next congress could return
Bring your congress calendar. We'll walk through how capture, identity resolution, and follow-up would run at your next tier-1 event — for commercial, medical, or both.
Plan your congress activation