Event engagement that lands in Veeva, not in a spreadsheet
Onomi has been a Veeva partner since 2021. The bi-directional Sync App is a managed package for Veeva CRM and Veeva Vault CRM: approved CRM event records create your events, and attendance, engagement, and consent land back on the HCP account timeline — with Events Management and Medical Events supported on both.
What Veeva can't see about events
Event data dies outside the CRM
Congresses, webinars, and meetings produce the richest HCP signals of the year — and they end up in exports and agency reports. The account timeline never hears about them, so reps follow up blind.
Custom integrations don't survive review
Point-to-point builds need specialized integration teams, stall in architecture and security review, and break at the first upgrade. IT has seen this movie.
Walk-ins never get matched
Congress scans and walk-in registrations arrive without a clean identity. Unmatched records pile up in a reconciliation queue nobody owns, and the engagement history stays fragmented.
A CRM migration threatens the event stack
Moving from Veeva CRM to Veeva Vault CRM puts every custom event data flow at risk. Rebuilding integrations mid-migration is exactly the project nobody has time for.
What lands in Veeva with Onomi
A managed package, not a custom build
The Sync App installs as a native, deep connector — no specialized integration team. Delivery ships with design documentation, data flow and mapping, UAT readiness, and a deployment guide.
Events created from approved CRM records
Approved event records in Veeva create the corresponding Onomi events automatically, with org-level configuration and filtering rules for which events sync. Works with Events Management and Medical Events.
Two-way sync of registrants and engagement
Registrant details and statuses flow both ways, with campaign reconciliation across Approved Emails, marketing automation, and Onomi registration. Field teams invite attendees without leaving the CRM.
Reconciliation built for HCP data
Chained multi-field matching across contacts, accounts, leads, and custom objects, with identity resolution against your MDM. Walk-ins land in Events Management with booth or congress interaction record types.
You decide what lands in Veeva
Composable data proxying and unlimited custom field mapping — you define which engagement data reaches the CRM, keeping storage lean while the timeline stays rich.
Near real-time, at event scale
Attendee and attendance data sync hourly, Events Management triggers flow in near real time, and engagement lands as granular attendee activities: document access, session participation, survey responses, mailing results.
Why teams choose Onomi
Engagement on the timeline while attention is warm
Questions, polls, attendance, and content activity land on the HCP account timeline as structured attendee activities during and right after the event — with consent captured at the point of interaction traveling alongside. Follow-up happens inside the attention window, not after quarter-end.
One connector family for both Veeva CRMs
The Veeva CRM Sync App is the mature, deployed connector. The Veeva Vault CRM Sync App is its Vault-native successor with a templated migration path — so when your organization moves CRMs, event data flows survive the migration without a redesign.
Veeva partner since 2021, supporting Veeva CRM and Veeva Vault CRM.
Identity resolution that survives the congress floor
Attendees reconcile to the right HCP account using external IDs and email for congress flows and Veeva Link IDs for KOL flows, with multi-org routing so US, EUCAN, and APAC records each land in their own org.
Customers report match rates of 80–90% in mature congress deployments, versus below 50% when starting out.
An integration IT can say yes to
A defined object model, documented sync cadences, a delivery RACI, and a scoped IT workstream measured in days — the connector is a productized package under continuous investment, not a one-off build that dies at the next release.
Frequently asked questions
Does Onomi support Veeva Vault CRM?
Yes. Alongside the established Veeva CRM Sync App, Onomi ships a Vault-native Sync App for Veeva Vault CRM that integrates with Vault Events Management. Migrations follow a templated install-and-configure path based on your existing configuration, so event data keeps flowing on the new CRM from day one.
How do events get created in Onomi from Veeva?
Approved event records in Veeva CRM or Veeva Vault CRM automatically create the linked Onomi events. Org-level configuration and filtering rules control which events sync, and attendees with defined statuses are created automatically.
What data lands on the HCP account timeline?
Attendee activities across the whole event lifecycle: registration and attendance statuses, document access, live session participation, survey responses, and mailing results — reconciled to the HCP account with consent captured at the point of interaction.
Does it work with Veeva Events Management?
Yes. The Sync App supports Events Management and Medical Events on both Veeva CRMs. Attendee status changes trigger near real-time updates, and walk-ins are added to EM events with booth or congress interaction record types.
What does implementation involve?
The Sync App is a managed package with a defined delivery workstream: sandbox access, data flow and design configuration, UAT, and production deployment, documented with a design document, UAT readiness document, and deployment guide. It is a scoped IT effort measured in days, not a custom integration project.
See the Sync App on a Veeva instance
Walk through the object model, sync cadences, and what your account timeline looks like after one congress.
Book a demo